The beginning
In early 1973 in Denver - Colorado, real estate agent Dave Liniger found himself dissatisfied with the sales model and the lack of training in the field, where talents were wasted and others were exalted without any special expertise. So, with just a notebook and pen, an idea and an action plan were born to solve the situation: RE/MAX.
Derived from ''Real Estate Maximums'', it not only solved Liniger's unsettling angst but also became the largest real estate transaction organization in the world today.Under the premise of maximum customer service, maximum commission for the broker, and maximum profitability for the franchisee, Dave started with the very clear objective of selecting the best real estate agents in the market to undergo more intensive training to develop and expand its potential in the specialty, combined with robust marketing and high precision in communication, revolutionized, with the support of co-founder Gail Liniger, the way the real estate market is seen and understood at a global level.
Innovative idea
The beginning was not easy for Dave and Gail, who worked almost 24 hours a day to finally conquer RE/MAX's great reputation and business model, built on sweat, determination, effort, and tireless hours of study.
With a powerful concept of maximum profit for the agent, maximum profitability for the customer, maximum efficiency in the service, and the shortest possible time to sale, he realized that he was attracting more and more experienced and potentially skilled brokers, and he soon made progress.
Expansion - First decade, first leaps
Around 1975, the network expanded outside of Colorado when Dennis Curtin bought a franchise in Kansas City. Two years later, in 1977, it went international, with the first Canadian brokerage in Calgary, Alberta, under the franchise started by Frank Polzler and Walter Schneider.In 1978, RE/MAX added its 100th office and 1,000 agents, where the hot air balloon became the company's official corporate logo. Then it began a series of expansions and evolutions of the project, progressing day by day, opening doors and overcoming almost impossible obstacles for common real estate networks, something that RE/MAX ceased to be since its birth.
The 1980s
By 1980, the organization had 3,000 agents, tripling the number of the previous decade. It reached the mark of 5,000 agents in 1984, and 10,000 in 1986, making exponential evolutions to what it represents today.
In 1987 the number of RE/MAX Sales Associates soars to 20,000 and the network becomes the #1 real estate organization in Canada, setting records in expansion and sales, becoming a benchmark in North America, and holding the position ever since.
The 1990s
Success and great performance become routine for RE/MAX associates and even more so for Dave, and as early as 1990, RE/MAX agents closed 636,366 transactions, representing $63.96 billion in sales. The following year, RE/MAX expanded into the Caribbean, where it is now the region's largest real estate operation.
In addition to real estate transactions, REMAX in the 1990s, invested in the community and its development, sponsoring the Children's Miracle Network, an organization supporting children's hospitals. In the same decade, the Satellite Network was launched, broadcasting six-hour-a-day continuing education programming to RE/MAX offices across North America, accompanied by the first nationally televised advertising campaign.
With the launch of RE/MAX Europe in 1995 and regional operations in Spain, Italy, Germany, and Israel, RE/MAX grows wildly, where it also debuted in Southern Africa, marking the network's first move on the continent. RE/MAX had offices in 20 countries on five continents.
No other real estate company operates an equivalent advanced training system like RE/MAX. In 1996, RE/MAX International received the first Franchise Relations Award from Income Opportunities magazine, based on the superior support, training, and communication services provided to franchisees.
In 1997, it closed more than 1 million real estate transactions in the year, a number never seen around the globe made by a network, which transformed its slogan to "Nobody sells more real estate in the world than RE/MAX".
The 2000s
The year 2000 comes with a lot of wits and powerful achievements, where it soon dominated 32 countries around the world, with 3,422 offices and more than 57,467 sales associates, in a set of launches such as the luxury homes division and RE/MAX University, stoning of the RSN. 2001 RE/MAX continues its continuous growth trend. The RE/MAX network can be found in 38 countries with more than 69,825 sales representatives in 4,159 offices worldwide. The pace of international growth has accelerated, especially in South America.
Sadly, the US housing collapse and the global economic crisis that began in 2007 brought the real estate industry to its most challenging period in decades. Not surprisingly, Dave Liniger and other RE/MAX leaders aggressively pursued solutions. The focus soon emerged: solutions to help families avoid foreclosure. Liniger and others worked tirelessly to advocate for a streamlined sales process that would remove frustrating obstacles and delays. They worked with major creditors, met with senior government officials, and helped train agents. The result: RE/MAX has created the industry's largest sales force of educated and experienced realtors capable of helping struggling families in a difficult real estate situations. The crisis has affected many sectors of the market, but for Liniger and his supporters, it has turned into something fortified for the network, moving from an obstacle to a ladder that leads even further to success and precision.
RE/MAX today
Today, the RE/MAX network has more than 100,000 agents in more than 100 countries and territories, surpassing the milestone ever recorded in history every day.
The advancement and innovation never stop, with the property search site global.remax.com helped to further connect this powerful network, providing buyers with a central place to search for properties in dozens of countries, in their own language and currency, connected not just sales associates, but connecting you.
Being a leader and considered number 1 in the market, with its unattainable numbers in sales, more productive agents, the appointment of expertise, high-level education, technique validation, and other innovative technologies, RE/MAX always brings its maximum to the real estate market, with new proposals and ideas that only add even more value to the sector.
New technologies that always keep RE/MAX on top and up to dates, such as the redesigned remax.com, the RE/MAX Mobile Suite, the new MyRU eLearning platform, and the new RE/MAX commercial website, keep this great network ahead and inspiring developments in the real estate sector every day.
+100.000
Agents
+100
Countries
Education, training, and innovation
RE/MAX is concerned with updating new knowledge and current trends to compose the training of new agents and update expertise that is part of the network so that Sales Associates are always in tune with the changing needs of their customers. . Education and training are critical as only the most qualified real estate agents are able to provide the level of service RE/MAX customers have come to expect.